Disney has announced a new theme park: Star Wars Land.
The park is going to be ‘immersive’. Visitors enter a location with actors in costumes. Visitors can lay hands on the controls of the Millennium Falcon.
As Martin Ericsson writes: “My old friend and boss at The Company P – Christopher Sandberg has been heavily involved in this, imagineers have visited and studied The Monitor Celestra and College of Wizardry, so there is already a strong link to Nordic participatory culture in this venture.”
We will see how it will look like and … feel like.